(4.83/5) Rated Excellent & Delicious
Powered by our exclusive 3-Part Formulation, Noōr is a rich coffee that keeps the taste, ritual and kick you love, while taking the edge off the parts you don’t. No decaf. No tea. Just coffee, built to make you feel better.
NZ Owned & Operated
10 Functional Mushrooms + L-theanine
Noōr Is the Coffee You Love, Minus the Parts You Don't
Regular coffee gives you caffeine and nothing else. Our 3-Part Formulation adds the two things it was always missing. This gives you a smoother caffeine experience.
Taste & Kick
Mood Boost
Ritual
No Anxiousness
No Jitters
No Crash
(4.83/5) Rated Excellent & Delicious
Loved by Coffee Lovers who Wanted More From Their Cuppa
I Didn’t Want to Give Up Coffee
"For about a year I'd get this wave out of nowhere. Heart thumping, hands going. I was certain something was wrong with me. Got it all checked and it came back clear, which somehow made it worse. A friend told me to quit coffee, which was never happening, so I tried decaf instead. It SUCKED. Then Noōr came up on Facebook and I gave it a go. Three months in and I'm never going back. I sleep, I work with a clear head instead of that jittery intensity, and my friends reckon I've changed as a person. I was the one bouncing off the walls LOL."
Finally, Something Better Than Decaf
"I have tried decaf and tea, but neither really replaced my morning coffee. Noōr lets me keep the kick, taste and ritual I actually enjoy."
No More Energy Slumps & Lets Me Wind Down at Night
"My old cuppa used to have me staring at my ceiling all night regardless if I drank it at 2pm or 8am. It never did that to me in my thirties. I've been on Noōr about two months now. Same morning lift, tastes great, but come the evening I can actually switch off. I get into bed and that's that."
Coffee Feels Good Again!!
I'd started dreading my morning cup, which is a sad thing to say about something I've loved my whole adult life. Somewhere in my fifties my body just stopped tolerating it. Been on Noōr since April and I look forward to it again. That's the bit I didn't expect. Just enjoying it.
Noōr's 3-Part Formulation
Caffeine Isn't the Problem. Drinking Caffeine Alone Is.
Instead of removing the caffeine like decaf or replacing coffee with tea, Noōr builds around the coffee experience you already love.
Noōr combines Arabica coffee with L-theanine and 10 functional mushrooms through our 3-Part Formulation for a more balanced coffee experience.
Part 1
Arabica Coffee
With 165 mg of caffeine per full serving, Noōr keeps the rich taste, aroma and energising kick you expect from coffee.
Caffeine Kick
Rich Coffee Taste
Part 2
Adaptogenic Mushrooms
A blend of 10 functional mushroom extracts chosen to support everyday resilience, wellbeing and more from every cup.
Stress Support
Everyday Resilience
Part 3
L-theanine
240 mg of L-theanine paired directly with caffeine to support a smoother, more composed feeling of energy and focus.
Calm Focus
Smoother Energy
No Added Sugar
Gluten Free
No Artificial Flavours
Noōr Compared To Your Other Options
Regular coffee gives you the taste and the kick, then charges you for it all afternoon. Decaf and tea take the charge away and the coffee with it. Noōr is the option nobody offered you.
Why we made it
I love coffee. The taste, the smell, the way it lifts my mood in the morning.
Then out of nowhere my body stopped agreeing with the caffeine. My morning cup became a decision that cost me the rest of the day. First the shaking, then the pounding in my chest, then a feeling of dread that followed me all the way into bed. I'd wake up wrung out and reach for another one just to function.
The same 24 hours on repeat.
I tried everything. Decaf and tea had neither the kick nor the taste I wanted. Half caf, drinking it earlier in the day, none of it worked.
Then I read something that sounded too good to be true. More than a thousand years ago, Buddhist monks in the Tang dynasty worked out that drinking caffeine on its own didn't suit the life they were living, so they built a drink around it instead. It let them sit in meditation for hours, alert and calm at the same time.
That's when it clicked. Caffeine was never my problem. Drinking it on its own was.
So I built the 3-Part Formulation that sits at the core of Noōr, using natural ingredients that make caffeine work in your favour instead of against you.
I'm never going back. I get the kick, the taste and the ritual I love, without the rest of it. I hope it does the same for you.
Each serving contains 165 mg of naturally occurring caffeine from premium Arabica coffee.
Noōr was created for people looking for a more balanced coffee experience, but it still contains caffeine. If you know you’re particularly sensitive, start with a smaller serving and see what works for you.
Yes, Noōr is designed to fit into your everyday coffee routine. As with any caffeinated drink, choose a serving size and time of day that suits you.
No. Functional mushrooms are completely different from psychedelic mushrooms and will not cause hallucinogenic effects.
For many people, yes. Noōr is made with premium Arabica coffee, so it still delivers the familiar taste and ritual coffee lovers enjoy. Some people replace all of their daily coffees, while others simply swap one cup a day.
No. Noōr contains no added sugars or artificial sweeteners.
Simply add one tablespoon of Noōr to 180–240 ml of hot water, stir well and enjoy. Drink it black, add your favourite milk, or even serve it over ice.