No Added Sugar
Gluten Free
No Artificial Flavours
(4.83/5) Rated Excellent & Delicious
Arabica coffee infused with L-theanine and 10 functional mushrooms in an easy instant blend.
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No Added Sugar
Gluten Free
No Artificial Flavours
Why Noōr?
Better coffee. Less downside.
Feel switched on without feeling pushed too far. Noōr is designed to give you a steadier, more balanced coffee experience.
Start the day feeling awake, focused and ready to get moving — without the usual mental clutter.
Coffee should wake you up, not make you feel overstimulated. Noōr is built for a smoother kind of energy.
Instead of the sharp rise and fall people often associate with coffee, Noōr is made for a more even experience throughout the day.
(4.83/5) Rated Excellent & Delicious
Loved by Coffee Lovers
I Didn’t Want to Give Up Coffee
"For about a year I'd get this wave out of nowhere. Heart thumping, hands going. I was certain something was wrong with me. Got it all checked and it came back clear, which somehow made it worse. A friend told me to quit coffee, which was never happening, so I tried decaf instead. It SUCKED. Then Noōr came up on Facebook and I gave it a go. Three months in and I'm never going back. I sleep, I work with a clear head instead of that jittery intensity, and my friends reckon I've changed as a person. I was the one bouncing off the walls friend LOL."
Finally, Something Better Than Decaf
"I have tried decaf and tea, but neither really replaced my morning coffee. Noōr lets me keep the kick, taste and ritual I actually enjoy."
No More Energy Slumps & Lets Me Wind Down at Night
"My old cuppa used to have me staring at my ceiling all night regardless if I drank it at 2pm or 8am. It never did that to me in my thirties. I've been on Noōr about two months now. Same morning lift, tastes great, but come the evening I can actually switch off. I get into bed and that's that."
Coffee Feels Good Again!!
I'd started dreading my morning cup, which is a sad thing to say about something I've loved my whole adult life. Somewhere in my fifties my body just stopped tolerating it. Been on Noōr since April and I look forward to it again. That's the bit I didn't expect. Just enjoying it.
What's Inside?
More Than Your Usual Coffee.
Arabica Coffee
Premium Arabica coffee forms the foundation of Noōr, delivering a smooth and satisfying coffee experience.
Lion's Mane
Studied in research on cognition and focus.
L-theanine
A tea compound commonly studied alongside caffeine.
Chaga
Known for naturally occurring antioxidant compounds.
Reishi
Traditionally valued in Chinese practices for balance.
Turkey Tail
Known for naturally occurring polysaccharides and antioxidants.
Shiitake
Naturally contains beta glucans and bioactive compounds.
Cordyceps
Traditionally valued in Chinese practices for vitality.
Oyster Mushroom
Naturally contains beta glucans and antioxidant compounds.
Maitake
Known for naturally occurring beta glucans.
Mesima
Traditionally valued across East Asian practices.
King Trumpet
Natural source of ergothioneine and antioxidants.
Coconut Milk
Adds smooth creaminess with subtle nutty notes.
Regular coffee delivers the familiar taste and caffeine kick, while decaf reduces most of the caffeine and tea offers a different taste and ritual altogether. Noōr keeps the coffee experience at its core, with 165 mg of caffeine plus L-theanine and 10 functional mushrooms. It is designed for coffee lovers who want a smoother, more balanced caffeine experience without giving up the taste, ritual and satisfying kick of coffee.
Each serving contains 165 mg of naturally occurring caffeine from premium Arabica coffee.
Noōr was created for people looking for a more balanced coffee experience. If you know you’re particularly sensitive, start with a smaller serving and see what works for you.
Yes, Noōr is designed to fit into your everyday coffee routine. As with any caffeinated drink, choose a serving size and time of day that suits you.
Noōr tastes like a smooth, rich cup of coffee with a subtle creaminess from coconut milk, plus light nutty notes and a gentle cocoa aroma. There is no noticeable mushroom taste, so you still get the familiar coffee experience you love, just with a little more depth and smoothness.
No. Functional mushrooms are completely different from psychedelic mushrooms and will not cause hallucinogenic effects.
For many people, yes. Noōr is made with premium Arabica coffee, so it still delivers the familiar taste and ritual coffee lovers enjoy. Some people replace all of their daily coffees, while others simply swap one cup a day.
No. Noōr contains no added sugars or artificial sweeteners.
Simply add one tablespoon of Noōr to 180–240 ml of hot water, stir well and enjoy. Drink it black, add your favourite milk, or even serve it over ice.