We’ve always loved coffee — just not how intense it could feel at times. The sharp highs and heavy dips didn’t match how we wanted to move through the day. So we went looking for a gentler way to keep the coffee ritual we loved. After plenty of experimenting and refining, Noōr was born: a smoother, more balanced take on coffee that feels easier to enjoy every day.

At Noōr, we believe energy should feel steady and grounded. That’s why every cup blends organic coffee with a curated mix of functional mushrooms — like lion’s mane, reishi, and cordyceps — each chosen for their long-standing use in everyday wellness traditions. The result is a warm, familiar brew with a softer edge that fits naturally into your routine.