Noōr Beginnings

We loved coffee but hated the side effects

We’ve always loved coffee—but not the racing heart, anxious jitters, or sudden crashes that came with it. That constant cycle left us feeling drained instead of energized. So we spent years exploring the science of adaptogenic mushrooms—searching for a better way to fuel the day. After deep research and careful formulation, Noōr was born: a calming, focused alternative to traditional coffee, designed to support your body without the burnout.

At Noōr, we believe energy should feel grounded, not overwhelming. That’s why every cup blends organic coffee with a curated mix of functional mushrooms—like lion’s mane, reishi, and cordyceps—each chosen for their ability to support focus, immunity, and resilience. The result? A smoother, more balanced brew that works with your body, not against it.

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Great tasting and effective Coffee